This is the second part in a ten part series of mini articles about persuasion and the mastering of the art. If you were unfortunate enough to miss the first article, you can find it here.
Help Them Imagine
If you want to really get your client’s attention paint a vivid image in their minds (you are creative so I know this should be easy). For example, when speaking to them don’t just say what you’ll do, you should help them to imagine the pleasure to be had if they go along with you, or the ‘pain’ they will experience for not heeding your kind words of wisdom. You are the creative consultant, show them why they came to you in the first place.
Remember you already did your research, so you are already aware of their needs and wants. You should have all the ammunition that you need to get them to play the game that you want them to play. Now all you need to do is to help them imagine.