Persuasion is an Art: Master it! (Part 5)

Persuasion is an Art: Master it!

This is the (hopefully) long awaited fifth part in a ten part series of mini articles about persuasion and the mastering of the art. If you were unfortunate enough to miss the first article, you can find it here.


For some strange reason, people feel a bit guilty when they have to refuse a request (most people anyways, like any good rule there are exceptions). So just in case you know you’re dealing with a tough client who tends to say no, instead of getting straight to the point and requesting what you want, you can request something else, so when that request is denied, then you offer your real request as a sort of option to the first. This gives the client the feeling that they have a freedom of choice, like the second option is an escape route.

This will leave them feeling relieved and of course you will end up getting what you were gunning for in the first place.

Remember if the second request is something they can comply with without worries, they will grab the chance.

P.S On the off chance that they accept the first request, please ensure that it is something that you can also work with to achieve the goals they are looking to hire you to achieve. Do not overshoot and under-deliver.


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