Persuasion is an Art: Master it! (Part 6)


This is the sixth part in a ten part series of mini articles about persuasion and the mastering of the art. If you were unfortunate enough to miss the first article, you can find it here.

Make Them Laugh

I know you’ve heard in the movies when they say if you can make a girl laugh you can make her do anything….or something along that line. Yes you’re in the right place and no I will not be talking about the complications of love. That same effect that laughing is said to have on persons of the opposite sex, is the same effect that it has on clients (usually).

If you are looking to be more persuasive when selling your concepts, work on that sense of humour. Did you know that if you can get a person to laugh along with you, they like you better and this will then cause them to be more receptive to your awesome ideas?

It is also of interest to note that if you can get a person to laugh at a particular point you make, they are actually giving that point a sense of validity. It is said that persons only laugh at things when they are able to identify with them.

So, if you are an uptight person, try to relax a bit, it not only helps with pitches but also interviews, I rarely do them, but when I do I guarantee I will get the interviewer to laugh, which then allows me to take control of the interview and steer it down a path of my choosing. It is the same with pitches.

In conclusion, laughter really is the best medicine. Prescribe some to your clients today.

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