This is the eighth part in a ten part series of mini articles about persuasion and the mastering of the art. If you were unfortunate enough to miss the first article, you can find it here.
This point is so simple and to the point I don’t even need to say anything else. But because I love to see my words on the screen I will continue.
What can be more persuading than having (real) proof of what the competitors are doing (hopefully better to drive home your point) successfully? When you are trying to persuade someone to take a chance on you, show them what competitors are doing and what it is doing for them. Hopefully this along with all the other tactics mentioned up to this point will drive home the point that your way, is the best way.
This works in business because…who wants to be left behind? That means possibly losing current and potential clients (you can also lean on that point also) and this of course leads to a loss of profits.
- The Anatomy of a Persuasive Offer (persuasive.net)