This is the 8th instalment in the series ‘Colour Theory: Learn it, Use it, Love it’. If you missed the previous posts you can find them here.
Colour theory can be a complicated thing. This is my attempt to simplify it.
Now as mentioned last week, we will be tackling my favourite colour, that soothing, reassuring colour which just puts us at ease with its presence. I am speaking of no other colour but blue.
Blue is the colour which is seen as the most trustworthy of the hues. It is also considered dependable and committed, which would explain why so many banks and insurance companies utilize it in their branding and marketing campaigns. The colour is the least gender specific as it has appeal to both males and females to the same degree (despite what we were taught at a younger age).
Because of the fact that it is the colour of the sky and the ocean, it is seen as one of the most constant things in our lives so it breeds some familiarity and provides some calming effects on the body.
- Blue calms and sedates the mind
- Aids in intuition
- Blue cools
- Increases productivity
Yes, there have been studies which show that blue rooms tend to make people more productive, although I wouldn’t be quick to paint the office blue just yet as mosquitoes are attracted to blue at least twice as much as any other colour.
Well, that’s it for blue. We’ll be visiting the colours green, purple and pink in the next instalment.
I want to hear your voice, what do you think about the series so far and what would you like me to write on next?