The Process

Here is another piece which I did. This time around it is to highlight ‘The Process’ (emdfx’s animation process) from start to finish.

Steps:
1. Meeting
2. Conceptualization
3. Design and animation.
4. Final Render

I am going to stop making promises that I can’t keep.

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Pardon The Interruption!

Here is another piece which I did this time around it is to wish all emdfx customers and fans Merry Christmas!

I promise you that the article which I wrote on Simply Effective Design will be ready for next week…until then please enjoy and sound off in the comments and let me know what you think.

Should Designers Work for Nothing?

Please, read the ‘Job Description’ below and tell me what are your thoughts. I personally believe it to be a slap in the face of every designer and creative freelancer who lives/lived. Ever.

“We have a client who is being difficult, we previously have designed 3 videos (through other freelancers) for them and they didn’t like any of them.
Their feedback was that the videos weren’t fit for a 5 star hotel. They want something Elegant, Catching and Premium if that makes sense to you….”

blah, blah, blah…

“We need someone who can deliver something extraordinary!”

many more blahs…

“Time frame is 10 days. The video has to be approved by the client for us to make any payment.”

-scratches record-

Wait, are these people serious? How would they like it if I came to their hotel Continue reading